Polymarket reportedly paid internet celebrities at least $350000 to promote predicted markets, some of which did not disclose business cooperation Odaily Planet Daily News: Matthew Modabber, Chief Marketing Officer of Polymarket, a predictive market platform, has been exposed to have paid at least $350000 to content creators through his personal PayPal account between January 2025 and February 2026 to promote Polymarket and its predictive market data. According to reports, Modabber has transferred over $2.5 million to more than 800 people within 14 months. According to Politico's verification, at least 20 internet celebrities who received payment posted about 490 articles related to Polymarket on social media platform X after receiving payment, most of which did not explicitly disclose their payment partnership. The creators involved include conservative commentator Alex LoRusso, political commentator Brian Krassenstein, and Fox News contributor Riley Gaines. Related posts often describe Polymarket's odds changes as "breaking news" or event indicators to enhance public awareness of the platform's predictive accuracy. A spokesperson for Polymarket responded that collaborating with content creators is a routine marketing strategy of the company, aimed at providing "the most accurate, transparent, and data-driven market insights" to global users. However, the company did not respond to questions such as why personal accounts were used for payment and whether related promotions comply with disclosure requirements. According to reports, after Trump's victory, it is predicted that the market heat will significantly increase and Polymarket trading volume will grow rapidly. As it seeks to return to the US market, the platform is expanding its brand influence through social media and opinion leaders, while also facing questions about information disclosure, market influence, and regulatory compliance.