金色财经
金色财经|6月 03, 2026 14:04
Meta launches a new stage of AI monetization: WhatsApp launches enterprise AI agent On June 3rd, according to the Financial Times, as Meta seeks to open up new important sources of revenue for WhatsApp, WhatsApp enterprise users will be able to use AI agents to automatically reply to customer messages in the future. This is one of Meta's first initiatives to commercialize its latest multi billion dollar AI investment, rather than relying solely on monetizing its core advertising business. The new product "Enterprise AI Agent" launched by Meta has been tested in a few markets in the past few months and is now being promoted globally. This tool can automatically reply to customer messages, provide business feedback and data insights to merchants, and in some scenarios, complete sales conversion or appointment arrangements without manual intervention. In the future, this feature will also be extended to the Instagram messaging system. Meta CEO Mark Zuckerberg said via video during a product launch event in London on Wednesday: "A few years ago, I said that every company would eventually have its own AI agent, just like today every company has an email, website, and social media account. And the development speed of this process is even faster than I expected
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