Ant's first AI glasses quietly launched on Taobao, starting at 899 yuan According to Beating monitoring, Ant Group has quietly launched its first self-developed AI glasses Willit, which has been officially launched for sale on Taobao. The accompanying mobile application Willit AI has also been launched on the app market. According to the product details page and business information, Willit's sales entity is Beijing Ant Zoro Technology Co., Ltd., and the legal representative is Zhao Wenbiao, Senior Vice President of Ant Group and CEO of Ant Digital. As Ant Group's first attempt to enter the consumer AI hardware field, Willit avoided the high hardware premium and entered the market with an entry-level price of 899 yuan. The sunglasses model has currently sold more than 1000 pairs on the Taobao platform. At the core functional level, Willit includes two styles: sunglasses and color changing, supporting functions such as photography and video recording, call music, real-time translation, recording and transcription, AI dialogue, and photo recognition. Among them, the photo recognition function integrates practical scenarios such as calorie recognition, while the flagship positioning covers AI Q&A, AI personal assistants, and third-party service support. The store customer service has confirmed that Willit currently does not have a payment function online. Although lacking direct payment interaction capabilities, Willit's demonstrated ability to link voice, vision, and large models is beneficial for Ant Group to seize the next generation of mainstream interaction entrances and take the initiative in the entrance attack and defense battle of the AI era. From the perspective of capital and operating entities, Willit has a clear Ant Group technology and ecological context behind it. Tianyancha and public information show that Beijing Ant Zoro Technology Co., Ltd. is 100% controlled by Beijing Lingzhou Technology Co., Ltd., which is the core carrier of ZOLOZ, a trusted identity authentication technology platform under Ant Group. The Willit AI application operator for glasses adaptation is Sasi Digital Technology (Beijing) Co., Ltd. Sasi Digital Technology is wholly owned by Ant Digital Future (Beijing) Technology Co., Ltd. The legal representatives of both entities are appointed by Zhao Wenbiao. As the Senior Vice President and CEO of Ant Group, Zhao Wenbiao personally serves as the legal representative and manager of Willit's operational entity, reflecting Ant Group's strategic emphasis on consumer grade AI hardware entry. [Original link]