[X Platform Launches AI-Driven Creator Matching Tool Creator Connect] X officially announced the launch of an AI-driven creator matching tool, Creator Connect, which intelligently recommends creators on the platform based on brand marketing goals, audience interests, and real-time trends. X manages the entire process from creator discovery and outreach to content creation and distribution, with brands retaining approval control at every stage. The Global Head of Content Partnerships at X stated that the platform is entering the 'Creator Era,' aiming to build a healthy and sustainable creator economy. Creator Connect uses xAI tools for matching and is part of X's 'Year of the Creator' initiative. Previously, X had introduced features like Creator Subscriptions 2.0 and doubled revenue sharing for creators.