[IREN Acquires Brand Marketing Agency Awaken, Awaken Founder to Join IREN Management Team] BlockBeats News, May 18: Bitcoin mining and AI infrastructure company IREN announced that it has acquired Awaken, a creative and media agency focused on content strategy and brand building for high-growth enterprises. According to the announcement, some core members of Awaken will join IREN, including Awaken's founder and CEO Chris Parker, who will be responsible for IREN's overall brand and marketing strategy. IREN Co-Founder and Co-CEO Daniel Roberts stated that as the company continues to expand into new markets and customer segments, the importance of brand recognition and user engagement is increasing. The Awaken team has long been a trusted partner of IREN, and internalizing these capabilities is a natural step in the company's expansion process. [Original Link]