Bitcoin mining company IREN announced the acquisition of creative and media agency Awaken to strengthen its global branding and marketing capabilities. Awaken's founder and CEO Chris Parker, along with other key members, will join IREN, with Parker taking charge of IREN's branding and marketing strategy. IREN stated that Awaken has long served as an external marketing partner for its AI Cloud business and will play a key role in brand building as the company expands into North America, Europe, and the Asia-Pacific markets. https://(wublock123.com)/news/bitcoin-miner-iren-acquires-creative-media-agency-awaken-61254