Schwab is joining Fidelity in the pay to play shakedown for shelf space for outsider ETFs.. which was referred to as a "law of the jungle" but is irking smaller issuers bc if you don't pay they charge the investor $100 to trade the ETF. Vgrd will never pay anyone for shelf space but they popular enough sounds like they can get away with it. Rough stuff. Good story on it from @RIABiz(Eric Balchunas)