Meta launches Instagram shopping tools targeting TikTok. The commercial value of Instagram shopping agents is straightforward—users can directly click on products in Reels or Feed to view details and complete the purchase within the app without exiting. Plus, it’s deeply integrated with Stripe and PayPal for seamless checkout. This upgrades Meta’s ad platform from a 'traffic entry point' to a 'transaction closed loop,' directly boosting ad monetization efficiency. This is also Meta’s key weapon to counter TikTok Shop.