Observation of 0xzhaozhao's airdrop track Top KOLs will become increasingly expensive! 99.99% of project parties (regardless of whether there is a pattern) will actively open up "quotas" and special airdrops to the top. Moreover, the project team generally does not engage in bargaining against top KOLs. 2. Mid to late end KOLs are losing their chance to be on the table! Most project parties without a clear plan have already treated mid to late end KOLs as disposable consumables. Before TGE: Make middle and tail KOLs post and gain popularity. TGE Moment: No contract renewal, no follow-up incentives, kick the middle and rear of the car. 3. KOC is becoming the project's favorite 'faith harvester' The budget for a mid to tail KOL can now find 3-10 or even more KOCs. KOCs themselves are ordinary users and niche opinion leaders, and being "seen" is itself a huge recognition. Once a small airdrop, whitelist, or just a public @ is given to KOCs, KOCs and their friends will work harder to promote projects and make deep bets on projects, with a much greater motivation than KOLs.