this is a real list of features the @Immutable team shipped last month: - automated lifecycle emails based on launch milestones, new game seasons, etc - Engage UI for campaign journeys, stats and upcoming sends - self-serve Audience signup for studios - automatic game page creation during onboarding - real-time audience capture inside Hub - live audience table for connected players - unified player profiles across email, wallet, Steam and social accounts - onboarding email previews during studio setup - custom email domains for each title - player source attribution inside audience profiles - device and platform context for audience records - Steam profile enrichment - paid ads dashboards inside Hub for Meta + Tiktok + Google ads - ad campaign-level performance breakdowns - added organic social analytics inside Hub - pre-launch attribution modelling for Steam wishlists - Steam marketing data ingestion - Steam wishlist tracking - UTM tracking for studio marketing links - click and conversion tracking by channel - demo mode for attribution onboarding - post-launch attribution matching from ad click to gameplay event - conversion postbacks for ad platform optimisation - added the Immutable Audience Unity SDK - native in-game event tracking for Unity titles - auto-tracked launch, session and device events - custom gameplay event tracking for progression, economy and purchases - added the Immutable Audience Web SDK - typed web event tracking for game sites - sign-up, wishlist and link-click tracking on game pages - Passport identity stitching on login - added the Audience REST API for server-side integrations - Immutable Tracking Pixel - async page, session, UTM and outbound-link tracking - consent detection for existing cookie-banner setups - GDPR deletion support across the tracking stack - added custom domain game pages for studios - canonical studio-owned URLs for game pages - added Surface Analytics inside Hub - game page view, email capture and conversion metrics - per-channel UTM links for Discord, TikTok, Instagram and X - redirect links for tracking outbound clicks to Steam and Epic - added social performance dashboards for studio channels - new Community page variant for social growth, sentiment and topic insights - Daily Streaks + analytics for games re streak completion rates, etc - Amplify creator outreach program, with a curated Web2 creator network by genre and region I may have missed a few but you get the idea(Robbie Ferguson | Immutable)