problem: mobile gaming revenue has massively outpaced console - growing 63% since 2020 (to $103 B), compared to 7% on console... and yet it's harder than ever for games to actually get a slice of this market: - less than 20% of players opt in to share data, or consent to marketing - attribution is effectively broken since Apple’s ATT changes - re-engagement rates are at all time lows solution: @Immutable is building custom tooling to help mobile games: - gather cross-platform user data - automate re-engagement - solve attribution, so they're targeting players who actually care(Robbie Ferguson | Immutable)