Whoa! Apple CEO Tim Cook reveals the story behind joining the company back in the day—ignoring bankruptcy warnings just to wholeheartedly follow Steve Jobs! Last night, during an interview, Cook reminisced about being recruited by Jobs to join Apple. He admitted that during their conversation, he had a strong gut feeling that this CEO was truly one of a kind. Jobs was incredibly focused on the product itself and firmly believed that small teams could create astonishing miracles. What shocked Cook even more was that while the entire industry was flocking to the enterprise market, Jobs insisted on shifting Apple’s focus back to the consumer market. At the time, everyone thought selling to consumers wouldn’t make any money, but Cook was never one to follow the crowd. Cook mentioned that many people forget Apple was on the brink of bankruptcy back then. It was the company’s toughest period, and everyone around him was advising him not to join Apple, convinced the company was about to collapse completely. But he didn’t listen to those voices, because he saw the spark in Jobs’ eyes. He knew this was a once-in-a-lifetime opportunity to work alongside the creative genius who had revolutionized the entire industry and to pull off an epic, history-making comeback together.