FERRARI PRICES FIRST EV AT €550K Ferrari has set a preliminary price of about €550,000 ($647,000) for its first fully electric supercar, ahead of its Rome debut next month. The model, codenamed “Luce,” would sit above the Ferrari Purosangue (€450,000 starting price), reinforcing Ferrari’s “value over volume” strategy under CEO Benedetto Vigna. Final pricing could still vary by around 10%. The move underscores Ferrari’s push to keep EVs positioned at the ultra-luxury top end, amid concerns about resale value in the electric supercar market.(*Walter Bloomberg)