Some say meme influencers are way more stable than airdrop influencers: Because when a meme KOL posts about a project, people see it, jump in, and the price goes up. The KOL can take some profits and chill while waiting for the next wave. But when an airdrop KOL posts about a project, people see it, rush in, and the number of addresses skyrockets. Then the KOL just ends up getting counter-farmed. It didn’t used to be like this. Back in the day, airdrops were all about building and winning together. Project teams loved it when airdrop KOLs brought people in—everyone worked together to grow the pie. The project team succeeded, KOLs gained traffic, and users got tokens. A win-win-win! Nowadays, project teams are just out to target airdrop KOLs—staying low-key, low-key, and even more low-key.