Actually, even top exchanges argue during a bull market, but when the market is good, no one cares—everyone's attention is completely absorbed by the market. Bear markets are different. Everyone's got nothing to do, so they grab a small stool, scroll through Twitter, and enjoy the drama. Whoever argues gets the traffic. That's why you see recent exchange feuds actually turning into effective marketing strategies—at least two of them are evenly matched enough to put up a fight. The truly awkward ones are those exchanges that don't even have anyone to argue with. If no one’s criticizing you, it means no one remembers you.