Actually, community management and brand management are a huge field of study that requires coordination on all fronts. However, Crypto is not like traditional financial stocks; the cycles are much shorter, and everything revolves around how to operate with the core goal of driving the token price up. Of course, in extreme situations like 1011, FTX, or the Luna crash, aside from exchanges, it's really tough for project teams to manage communities because market liquidity dries up, and token prices drop by several times, dozens of times, or even hundreds of times.