Phyrex|Apr 06, 2026 09:33
In the long run, I believe that the cryptocurrency industry will not die, especially BTC. Personally, I am a staunch long-term advocate, but this is a completely different concept from doing content output.
If your goal is to earn Musk's salary, cryptocurrency is now at a low point, and the content of pure currency circle is very limited. Now it is indeed a golden age of widespread traffic, at least there is no restriction on transportation. From Tiktok, Little Red Book, I know that transportation on Tiktok brings much more traffic than cryptocurrency, and it is much easier to earn salary.
Some people believe that by doing extensive traffic, accumulating popularity and attention, and relying on high traffic and attention when cryptocurrencies rise, they can get better advertisements. I don't know if this is feasible, but I always think that as a content exporter, if you don't have your own focused track and discourse power in this track, then the ceiling is definitely limited.
Some of my friends also believe that KOLs in cryptocurrency are too simple and easy to make money from. From my experience, this is likely an illusion. If everyone thinks it's simple, it will inevitably raise the threshold for this industry. For example, when everyone has an average of 20000 followers and 5000 views, reaching this standard will result in commercial advertisements.
And when everyone is using various methods to increase their followers to 100000 and their reading volume to 50000, the requirements of the project team will inevitably rise. On the one hand, and on the other hand, the audience is very important. The gap between cryptocurrency traffic and Jianzheng and Huangtui is huge. Why do Huangtui and Jianzheng's high traffic and high following accounts have low income? Wang Zhi'an is the best example.
Because there are specialties in the field, the project team may not only need to showcase to "everyone", but also hope to showcase to users in the "field" and attract more participating users.
So personally, I believe that content creators are not easy to do, and the ceiling for KOLs is limited. Most importantly, KOLs' position in the industry is the most laborious and thankless.
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