CyrilXBT|Apr 03, 2026 16:47
FIFA partners with Coca Cola, Visa, and Adidas.
They just created a brand new partner category and gave it to a prediction market platform running on a crypto L2.
ADI Predictstreet is now the OFFICIAL Prediction Market Partner of the FIFA World Cup 2026.
This is LEDs around the pitch. Jumbotrons. Fan zones. FIFA's own digital platforms. The FIFA Bracket Challenge powered by ADI Predictstreet in front of 6 BILLION projected viewers.
Here is the math that matters for ADI.
104 matches. 20 to 30 prediction markets per match. That is 2,600 individual markets in 30 days.
At 0.1% of the audience participating that is 6 million users and 30 million on-chain transactions.
At 1% that is 60 million users and 300 million transactions.
Every single one requires ADI for gas.
Polymarket proved prediction markets work with 500K crypto natives and $9B in volume during one election cycle.
ADI Predictstreet does not need to convert crypto users.
IT CONVERTS FOOTBALL FANS.
3.5 billion of them.
And this is a multi-year deal covering the World Cup 2026, Women's World Cup 2027, and future FIFA competitions.
Year round prediction markets. Year round on-chain ADI demand.
The distribution bottleneck that held prediction markets back is gone.
ADI(CyrilXBT)
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