Honestly, a lot of project teams are in a pretty awkward spot right now. During the bull market, they refused to launch anything, kept hyping things up and doing PUA tactics, and now suddenly the bear market hits, and they’re completely stunned. The problem is, if you don’t launch during the bull market, people think you’re just pretending. But if you launch during the bear market, people assume you’re just here to cash out and run. Take a look at Backpack, for example. They held back during the bull market, and now that the bear market is here, they’re actually rolling out BP. So the most brutal question this time around might not be “Should we launch a token?” but rather, if this bear market really drags on for two or three years, how many of these project teams can actually survive until the next bull market?