Here is an example of how we meme’d bitcoin onto Wall Street. Back in 2018, a friend told me about an old marketing campaign that suggested investors “get off zero” in terms of their allocation away from cash, bonds, and real estate. I borrowed the idea and applied it to bitcoin. The entire Morgan Creek team started repeating it over and over again to anyone who would listen. Conferences. Podcasts. Private meetings. Tweets. The argument was that a 0% allocation to bitcoin was wrong, so you just had to do anything but that. Fast forward 8 years and now Fidelity is publishing research using the same phrase. A literal meme that started on the internet has infiltrated the largest institutions in the world. The intended target of the meme has now become the messenger. This is the power of memetic marketing on display. Bitcoin is an idea whose time has come. Eventually everyone gets it.(Anthony Pompliano 🌪)