[Gap Becomes the First Major Fashion Company to Offer Checkout Functionality Within Google's Gemini] March 24 news, according to CNBC, Gap Inc. is collaborating with Google's Gemini to allow consumers to complete checkout directly within the AI platform. This makes Gap the first major fashion company to deeply partner with the tech company, driving 'agent-based e-commerce.' As more consumers shift from traditional search to AI platforms for product discovery, retailers are being forced to rethink their marketing strategies to ensure they remain competitive and meet customer demands.