I worked @ a shitty mobile dev that pumped out soulsucking gacha/lootbox games. They once set an aggro Q4 $ goal to fund a lavish company trip they'd hyped 10x, and to hit 🎯 they ran a relentless in-game campaign to hoover as much whale money asap on BS feature gimmicks and cosmetics. It was the biggest Q4 in company history and ruined the ingame economy for a full year afterward, but we got our vacation. It was privately called "burn the ships".(𝐓𝐗𝐌𝐂)