But doing this kind of traffic game now is honestly more harmful than beneficial. Except for a few project teams and exchanges that never cared about their reputation anyway, most other project teams and exchanges actually dislike using controversy to gain traffic. A few days ago, I saw a KOL with 1,000 followers saying they got Binance merch. And recently, I haven’t seen any of these shady traffic stunts collaborating with Binance. This shows that top exchanges and project teams still have their own judgment. The last part is the highlight: A handsome little brother chats with sis—sis has a house. Not bought, not rented, just newly opened.