[China Advertising Association Fully Launches Standardization Efforts for Generative Engine Optimization (GEO)] Odaily Planet Daily reports that, according to the China Advertising Association, in response to the uneven service capabilities, lack of industry regulations, and malicious tampering issues causing a series of potential risks in the domestic GEO (Generative Engine Optimization) field, the association has, as of early March this year, collaborated with industry experts, academic institutions, brand enterprises, legal service organizations, and other professional forces to fully initiate the standardization efforts for the GEO field. The project establishment and drafting preparations for the relevant standards have been comprehensively launched.