Your position should dictate your narrative. When you're holding longs, you should be bullish—call $ETH from 3000 to 4000, then from 4000 to 2000, and down to 1800 until you close out or stop-loss. When you're holding shorts, you should be bearish—say crypto lacks innovation, the market has no liquidity, the bear market is far from over, crypto VCs are doomed, and short positions are the way to go in a bear market. This is the essence of being a top-tier private equity player: confidently losing every penny, then using your charisma post-trade to raise funds from the next batch of believers. Eventually, one of these times, you'll make money.