The Multibillion-dollar shift turning prediction markets into a professional hedging tool

Traders are moving beyond sports bets and elections to price "unpriceable" geopolitical and policy risks that standard financial tools can’t handle. What to know : Disrupting a Stagnant Market : Pudgy Penguins is utilizing a "Negative CAC" model to challenge the traditional $31.7B licensed toy industry by treating physical merchandise as a profitable user acquisition tool rather than just a final product.(Coindesk)