Phyrex|Mar 02, 2026 09:36
Interpretation of Cryptocurrency Advertising Disclosure on X - Is Advertising Marking foolproof? Will the account weight decrease?
After the update early this morning, X has lifted the unified ban on promoting gambling and cryptocurrencies. Currently, only three regions - Australia, the European Union, and the United Kingdom - do not allow paid promotion of cryptocurrencies. This is good news for Chinese speaking partners.
But today we have indeed seen cases of our friends being punished for deleting posts without being marked, both in Chinese and English sections. So, as long as they mark their tweets as paid promotion, is it okay?
If we only talk about this "advertisement", it is indeed fine, but if paid tweets are marked, it will have a series of impacts:
1. If you frequently use paid tags to promote cryptocurrency, your account will be classified by the algorithm as an "advertising, commercial, or low trust" account. After categorizing this type of account, the account weight decreases, and all content, including normal content, will have reduced exposure. And it is almost irreversible.
2. Tweets marked with paid tags have reduced weight, and the tags themselves will increase the exposure and interaction of the tweets. This means that the effectiveness of the project in finding content creators to advertise will decrease. Currently, Grok's feedback to me is an average decrease of 15% to 25%.
3. Very important! After marking the paid tag, all subsequent non paid tweets (normal tweets) have a probability of sustained exposure and a cliff like decline. The current answer given by GROK ranges from 30% to 70%.
It may require a very slow recovery, which is a bit of a loss for normal content creators. Of course, if you don't care at all about the bonus given by X (which is not much in the Hong Kong region itself), then the problem is not significant. As long as it's not frequently posted. But if it's frequently posted, it's probably useless.
If the tweet is not disclosed as a paid promotion, and it is detected as a violation, it is usually deleted, but it will be recorded in the threshold system and returned to (1). If there are multiple instances of undisclosed information, the account will be banned.
5. External links other than X will double the effectiveness of rebate links.
So, does this incident mean that the cryptocurrency industry will not be able to receive effective promotion and exposure?
The answer is also negative, there is still room for X.
1. Purchase X's own paid promotion to increase the exposure of tweets. This is also what X is looking forward to, especially after the lifting of global promotion restrictions on gambling and cryptocurrency. Now, the cryptocurrency related industry can purchase promotion on X, but the effect is unknown. And the biggest problem should be the inability to deliver accurately.
2. Sign a labor contract with the content exporter and pay promotion fees through the labor contract. The content exporter is a member of the enterprise and can promote the enterprise's content without any paid promotion tags. Even if it is inspected, the contract can be terminated.
3. The target BIO, which is a personal profile, is not within the scope of inspection. The content of BIO will not have an impact on the content creator, at least for now.
My personal suggestion:
1. Try not to accept low-quality advertisements, as each advertisement is harmful to your account.
2. Do not continuously post paid advertisements as it will quickly accumulate a threshold.
3. Do not send any rebate links or QR codes, as this is a severely affected area. Another major disaster area is Meme.
4. Try to reduce the content of non mainstream projects as much as possible. Currently, there are clearly many "enthusiastic people" who will not refuse to report just because you are a research investor. Especially for projects that have poor results after being listed, they will inevitably receive retaliatory reports. X can be traced back.
5. Try to have connections with the project team, whether they are consultants, investors, or employees. If there is a certain degree of connection (which must be disclosed in advance), it may reduce the impact on the promotion of cryptocurrency projects.
Overall, it is still a chaotic period when the system has just been established. It is best to be cautious and wait for more cases to arise before having a better response plan. Also, please believe me that there are much more enthusiastic people now than imagined, especially those who are anonymous. Don't test human nature.
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