BITWU.ETH 🔆|Mar 01, 2026 08:03
After X's update, the Paid Partnership disclosure system has been newly launched: KOLs can no longer do any paid promotion on the Crypto track?
We can see that a small flag has been added here for content publishing,
That is to say, you need to disclose the paid cooperation rules, and X now requires you to clearly label them:
Source: https://help. (x.com)/en/rules-and-policies/paid-partnerships-policy
one ️⃣ Disclose paid promotion: Disclose paid promotion
Your content involves paid promotion, and my understanding here is broad promotion. Taking token allocation/KOL round/promotion fee theoretically belongs to paid promotion.
two ️⃣ Made with AI: Should AI be used for generation
Your text content, image content, and video content should also be labeled whether they are self-made or generated by AI.
If strict enforcement is not implemented, then wait for Twitter's iron fist to serve.
But the problem is that his Prohibited Industries has been banned from entering the industry, and the cryptocurrency track is prominently on the list. This means that in the future, Crypto needs to be promoted, and now it can only rely on official X Ads (advertising spaces sold by the platform itself);
If the project party provides you with any form of compensation (USDT, tokens, airdrops, commissions, NFT gifts, etc.) to promote their Crypto project through posting, this is the Paid Partnership, and the risk of violation is extremely high.
But besides that, I think there is a state where if I invest in this project and express some of my opinions and attitudes towards it, without involving token speculation or order placement, I think it can be released.
Because it is also very clear in the document that as long as you buy your own positions with real money, you can make comments, attitudes, updates and roast. This is your free expression.
I don't know if my understanding is correct.
But if the future is this ecosystem, won't most KOLs continue to write about it? Because most KOLs no longer have a source of income.
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