In the past two months, on the one hand, technology stocks and precious metals have been climbing steadily, and on the other hand, native assets in the cryptocurrency industry have been falling uncontrollably, even the market is sluggish. So from Cex to Dex, everyone has launched various stocks and bulk trading targets - since there are currently no buyers for native assets, they can start playing with things that have been bought by others So on the one hand, I am delighted to see more and more people around me starting to buy tokenized stocks, and on the other hand, I am troubled by the fact that after doing so much science popularization, people still occasionally ask me where to buy Ondo stocks? Didn't you see it on Uniswap? How to search on Pancake This reminds me of the funnel theory in marketing - for every additional step a user takes, the conversion rate drops by 20-30 percentage points Although in the eyes of us Degen or old leeks, buying Ondo's tokenized stocks on the ETH mainnet with 1inch or BNB Chain using PancakeSwap is similar in difficulty to buying groceries on the market, in the eyes of a newcomer to the industry, this friction is indeed not small First of all, you need to have a self managed wallet, then transfer money from Cex, and make sure there is Gas on your chain. Then you need to learn how to use Dex and confirm various signatures during the process... Each step doesn't seem like much, but when combined, the friendliness towards newcomers is much worse In the past year, I have noticed that I am using Binance Wallet more and more, and one of the main reasons is that the wallet is directly integrated into the Bianance app, which is very convenient. And more importantly, you can directly use your Binance exchange balance on several mainstream chains, saving the time-consuming and laborious step of withdrawing funds from outside! So even if one step is missing, it can still convert a lot of users Now @ OndoFinance's token stocks are directly launched through Binance Alpha, which is really Rocket! Shorten the four or five steps above into one step - open Binance, find the Alpha page, and buy the stocks you are bullish on! No need to withdraw, no need to sign, and even no need to know the concepts of wallet, gas, Dex, etc It is not difficult to see from the data of Dune Analytic and Token terminal that in the original Dex era, Ondo already occupied half of the tokenized stocks (ETH+BSC accounted for more than 50%) We are currently collaborating with Binance to launch Alpha directly, optimizing the trading experience and steps to the extreme. We look forward to seeing how Ondo's market share will increase in the next 6-12 months It is also worth mentioning that this strong alliance is a heavyweight signal for Binance's return to the stock market. From now on, tokenized US stocks and ETFs will be directly open to hundreds of millions of users on the world's largest exchange, with 24/7 uninterrupted trading. Currently, 10 stocks have been launched on Binance Alpha, so you no longer have to ask me where to buy them in the future!