Lying on the couch lazily scrolling through Douyin, I came across an OKX ad and swiped past it without much thought. Then I thought, wait a minute, how can Douyin allow this kind of promotion? Swiped back to take another look, and it turned out to be a LEGO livestream. This F1 sponsorship is definitely worth it—basically allows them to openly dominate domestic platforms for market promotion.