I came across an interesting project called PuffPaw these days, which is actually an electronic cigarette DePIN that uses' smoke to earn 'to help people quit smoking (traditional cigarettes). I have interviewed some smokers in the past, and the three main reasons why they are unwilling to switch to electronic cigarettes are the strange smell of the cigarette, the lack of throat sensation, and the inability to disperse. Although they are all aware that nicotine is the addictive substance, the tar and carbon monoxide caused by cigarette burning are still harmful to health. At first, it sounds a bit strange to hear 'smoking to earn', but upon closer thought, it actually makes some sense. Because the only ones who can defeat tobacco fans are financial fans. A representative example is that people tend to prefer quick and timely feedback. For example, if a friend is usually lazy, but pays special attention to using BN Alpha, it's because they receive subsistence allowances every two weeks. But if you buy an electronic cigarette, every time you take a puff, you can actually get money. The path from a cigarette to an electronic cigarette is incredibly clear: Cigarette cartridge<cigarette roll Cigarette cartridge+money>Cigarette roll There is no throat sensation, but there is a sense of making money? At this point, I suddenly remembered a joke: Once Xiaoming went to see a smoking cessation clinic. The doctor said to Xiaoming: You have been smoking for 18 years. If you don't smoke, you would have enough money to buy a Mercedes Benz. Xiaoming asked the doctor irritably, 'Do you smoke?'? The doctor replied: I don't smoke. Xiaoming exploded and asked, 'Where's your damn Mercedes Benz?'? ---Dividing line--- If Xiaoming has a habit of 'smoking to earn', then he may have just started, driving a Mercedes to the hospital (just kidding). The reason why many Play to Earn games were not successful in the past was that games were originally meant for entertainment, and if you turned them into money, they would lose their flavor. But smoking cessation coupons are already difficult, and if you turn them into money, it may have some positive effects. PS: Of course, like all XX to earn, the lack of purpose for tokens is a challenge, and currently PuffPaw hopes to solve it by purchasing e-cigarettes with tokens. Returning to the main topic, the PuffPaw @ Puffpaw project has successfully raised funds through this great idea. For details on the previous round of investors, please refer to: And it is said that there seems to have been another round of melting recently. To be frank, Xiong Chain has not fully achieved the explosive social effects described before its launch. As a member of Xiong Chain's incubation team, PuffPaw (Puff means smoke, Paw represents bear), it is indeed not easy to take steps and move towards TGE. Of course, it all started with this great idea: quit smoking coupons to Earn.