Wrote today about how "VOO & Chill" is officially America's Trade as the ETF is headed to $1 trillion this year (over/under Sept 1) when its GOAT status will be secured. Last year, VOO grew by $250b or $1b/day. It passed SPY in assets less than a year ago and is now already $100b beyond any other ETF, and has doubled anyone else's flows. Why is it sooo dominate? Because getting exposure to the world's most dynamic stock market via the famous S&P 500 for basically no cost from a highly trusted asset manager in a vehicle that is both deeply liquid and tax efficient is arguably the most powerful value proposition ever seen in the history of investing. And anyone can access it with the click of a button. Thank you for coming to my TED Talk.(Eric Balchunas)