[Kalshi and Polymarket Compete for New York Users with 'Free Food Benefits'] Odaily Planet Daily News: Prediction market platforms Kalshi and Polymarket are fiercely competing for New York users, both using 'free food' as a customer acquisition strategy. Reports indicate that Kalshi distributed $50 worth of free food benefits to users on Tuesday to attract more participants to its real-world event prediction products. Almost simultaneously, its main competitor Polymarket announced plans to open 'New York's first free grocery store' on February 12, promoting the initiative through social media. Analysts believe that both promotional activities, occurring on the eve of the Super Bowl, reflect the direct rivalry between the two companies in vying for user attention and betting volume. At the same time, this type of benefit-driven marketing also responds to the increasingly prominent issue of living costs in the New York area, a topic repeatedly emphasized during the campaign of newly elected New York City Mayor Zohran Mamdani. (Bloomberg)