MicroStrategy bought 855 Bitcoins this time. The market has two opposite ways of interpreting this: ➮ Although they only bought 855, which is much less than before, they still bought. Emphasis on 'bought.' ➮ Although they bought 855, this time it’s much less than what they bought before. Emphasis on 'less.' See? Clearly the same piece of news, but with a slight change in phrasing, the meaning you want to convey can be completely different. Please note, this is subjective, not objective.