EnHeng嗯哼.Ai|1月 29, 2026 11:35
Binance roughly estimates that it should reward users with up to $3 billion in airdrops per year
Binance Alpha has become a minimum guarantee in crypto, with BNB continuously repurchasing and destroying assets, BNB holders enjoying long-term airdrops, and an annualized return of nearly 7%. Even if ordinary users do not hold positions, they can continue to earn profits through Alpha, Square Mouth, and participation in ecological activities. In addition, the WLFI airdrop of 40 million US dollars corresponding to USD1 is Binance's long-term welfare mechanism
As of January 2026, the overall scale of Binance Alpha can be summarized by three data points, with approximately 268 online projects, a cumulative airdrop value of approximately $150 million to $200 million, and approximately 3 million participating users. According to the statistics of 2025, the average airdrop value of Alpha is about $1076 per person, which is a conservative theoretical value. The $16300 given by PANews belongs to the extreme case, and the actual number of long-term active recipients is about 300000. This means that there is a stable group of ordinary users who continue to enjoy Binance benefits and earn profits
In the early stages of April to May 2025, the Alpha project will consist of approximately 12 individual users with a value ranging from $60 to $100, with a total pool size of approximately $7 million; By September to October 2025, there will be 24 Alpha projects, with a cumulative value of nearly $1900 per user and a total pool size exceeding $15 million; By January 2026, there will be approximately 18 Alpha projects per month, with a theoretical total of approximately $700 per user, corresponding to a total pool size of approximately $3.3 million
The dividend attribute of BNB itself. By 2025, through quarterly and real-time destruction mechanisms, over 6.28 million BNBs will be destroyed throughout the year, with a total value of approximately 4.264 billion US dollars (including platform coins and project FDVs), accounting for 4.43% of the total supply at the beginning of the year
At the same time, in 2025, Binance created approximately $2.6 billion in airdrop value for BNB holders through three major mechanisms: HODLer Airdrop, Launchpool, and Megadrop. On average, each BNB earned $71.5 in return, with an annualized return of approximately 7.53%. This level of return is considered extremely high compared to any traditional financial product
Binance's advantage is not only in terms of large trading volume, but also in continuously converting its scale advantage into user welfare feedback. Whether it is heavy BNB users or ordinary Alpha users, they can receive long-term deterministic returns in this system
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