Morgan Stanley announces crypto strategy: Wall Street giant takes a key step into Crypto Traditional finance is increasingly stepping into the crypto space, and this is a step forward in itself—at least for Morgan Stanley. This personnel appointment focuses on clarifying how the company will internally advance related matters, organize and coordinate efforts, and ensure the continuous progress of crypto-related plans. It also reflects a clear intention from Morgan Stanley: to connect the various business lines within the company, with wealth management being a very central part of it.