Pudgy Penguins' evolution from NFT collection to consumer platform reveals a new model for tokenized IP. 65B+ GIPHY views outpace Disney and Pokémon. Retail sales exceeded $13M across Walmart, Target, and Walgreens. Pudgy Party hit 500K downloads in two weeks. CoinDesk Research examines the blueprint, commissioned by @pudgypenguins. https://www.coindesk.com/research/pudgy-penguins-a-new-blueprint-for-tokenized-culture?term=organic&utm_campaign=CoinDesk&utm_content=CoinDesk+Research%2CCoinDesk+Research+x+Pudgy+Penguins&utm_medium=social&utm_source=twitter(CoinDesk)