James Zhang: Fight ID is driving the digitalization of combat sports On January 23, Fight ID founder James Zhang mentioned in an interview that, given the strong overlap between MMA fans and the crypto community, his core goal is to build FightFi, turning viewers into stakeholders. Currently, they’ve already minted fighters’ highlight moments as NFTs and developed native UFC digital collectibles. The product roadmap includes digital products like Prize Fight. James emphasized that just like DeFi and GameFi, FightFi is the starting point for SportFi, with plans to replicate this model across all major global sports in the future.