The once very popular social protocol Lens Protocol, launched by Aave founder Stani Kulechov, has been taken over by Mask Network. The social protocol + creator token economy Zora, heavily supported by Coinbase, has also been downgraded in strategic importance. Friend tech, which was trending for two consecutive cycles, has disappeared from the public eye. Farcaster/Warpcast, claiming to have the largest developer community, still remains directionless. Does every new track ultimately fail to survive a crypto winter?