Market maker Auros executive: The main obstacle to institutional demand for cryptocurrencies is lack of market liquidity, not volatility According to CoinDesk, Jason Atkins, Chief Commercial Officer of crypto market maker Auros, stated that the factor hindering institutional demand for cryptocurrencies is the lack of market liquidity rather than volatility. The liquidity issue in the crypto market is structural. While market interest remains, new capital is cautious due to the inability to absorb scale and hedge risks.