棋局|Jan 17, 2026 05:55
Many people don't understand why Jia Guolong suddenly confronted Luo Yonghao again
It's actually quite simple. He tried to give in and didn't mention it, but the sales have been dismal for a month. In order to maintain cash flow, he had to close more than 100 stores, a total of only 300. He was originally planning an IPO, but in the past two years, the capital market has caught up. The shareholders behind it are all waiting to buy Gulfstream and yachts.
Whether or not I can survive now is another matter, the feeling of falling from heaven to hell.
Some people say that Luo Yonghao is just throwing a tantrum during meals, not an internet hater.
Let me make an analogy. Lao Luo peed in a vegetable field called Xibei. If an ordinary person peed, it wouldn't be very harmful, but as a blogger with millions of followers online, Lao Luo's demonstrative and even provocative nature is too strong. The consequence is that ignorant people think Xibei is just a toilet and have to pee. The consequence is that one-third of the vegetables in the field have died. Some people advised Mr. Jia not to speak up and to be a coward. In fact, if he didn't speak out and resist, Xibei would have been used as a toilet and burned to death all the vegetables.
Afterwards, Luo Yonghao also discovered some dishes of Xibei, such as broccoli, which is indeed more expensive than buying fresh, but its influence has deeply penetrated people's hearts. The stereotype of 1-year-old babies eating 2-year-old broccoli has become a part of Xibei.
The bottom line of China's catering industry is too low, and it has always been low-quality competition. Cheap is really cheap, and unhygienic and unhealthy are also real. You can see that many practitioners in the catering industry think that Xibei has been wrongly accused, including Yu Donglai, Chen Weixing, and Yu Minhong from Fat Things. In my opinion, Xibei is the tall one pulled out of the pit, holding on to cleanliness becomes the ceiling of this field, which was originally the most basic bottom line of catering.
But from the public's perspective, they may think that your pre made dishes are still selling so expensive, but in fact, some of the restaurants they eat are not as hygienic as Xibei in all aspects, but no one has disclosed it.
And the ones who are generally cursing are those who don't eat often, and those who eat frequently are also influenced to not go.
I personally think that Xibei is unappetizing. I have only been there once in my memory, but this kind of taste is subjective. Being able to open so many restaurants indicates that there is still a market. The food and beverage industry is highly competitive, and it is no longer solely based on taste. Now it is more about emotional value. Some barbecue restaurants have started looking for beautiful women to dance to attract customers, hoping that everyone can make videos, post on social media, and bring more curiosity. However, if Xibei's online reviews become like this, it will definitely lose some display value. Some people will not go to eat, for example, they feel that eating it will easily make them look foolish.
In the end, someone will have to foot the bill for all of this. Jia Guolong probably thinks he is quite successful and went public at first glance. However, he has been criticized by various netizens, and some people have resorted to cannibalism against his family. His business is also on the verge of collapse. In the blink of an eye, half of his territory is gone. From his experience, he hates Luo Yonghao so much that it is very easy for him to start an online public opinion debate. Xibei's reputation has become a stinky dog poop, like a dead horse turning into a living horse doctor.
China's regulators like to play 50 boards with each other, so they are most reluctant to be named with each other. He didn't play the Internet at first, and it would be revenge if he could kill Luo Yonghao. The pity is that Luo Yonghao's creditors. If Luo Yonghao is blocked off the Internet, he probably can't do anything else. Unless he goes out to sea like Wang Zhian and starts to be a traitor, I can't imagine that he has other abilities.
So if Jia Guolong continues to do it online, it will only have lewd development and become timid.
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