**"The 'Last Resort' Under Monetization Pressure: OpenAI Begins Testing Ads on ChatGPT"** According to a report by Jinse Finance, OpenAI announced on Friday that it will begin testing advertisements in its ChatGPT app for some users in the United States. This marks a significant shift in the company's efforts to increase revenue from the popular chatbot. Ads will be displayed to logged-in users of the free version of ChatGPT in the coming weeks, as well as to users of the $8-per-month low-cost "Go" plan, which was initially launched in India and is now expanding to the United States. The premium paid version of ChatGPT will remain ad-free. OpenAI's decision to embrace advertising reflects its broader efforts to diversify revenue streams ahead of a potential initial public offering (IPO) and helps offset the enormous costs of building and supporting AI systems. OpenAI is not expected to turn a profit for years and has committed to investing approximately $1.4 trillion in AI data centers and chips.