Moonbirds Launches Birbillions Strategy: Combining Meme Coins and Physical Collectibles to Create a Web3 Version of Pop Mart Moonbirds announced the launch of its Birbillions strategy, aiming to build a 'Web3 version of Pop Mart' by integrating Meme coins with physical collectibles to create a crypto-native consumer brand with an annual revenue target of $1 billion. The core of this plan is a dual-engine approach: using the Meme coin BIRB as a cultural communication and community coordination layer to drive marketing efforts, while leveraging the manufacturing and distribution capabilities of its physical collectibles company, Orange Cap Games (OCG), to convert online attention into sustainable revenue from physical goods and expand its IP into the mainstream consumer market. In terms of execution, OCG generated approximately $8 million in revenue from physical collectibles in its second year of operation, with trading card game (TCG) products achieving over $6 million in sales within 12 months. Related Telegram stickers also generated demand exceeding $1.4 million. Currently, OCG's products have entered North America's largest hobbyist distribution network, establishing stable retail channels. As for ecosystem growth, since acquiring the Moonbirds IP, the number of related independent wallets has grown from around 10,000 to nearly 400,000, demonstrating significant community expansion.