Social Metrics as Leading Indicators Social metrics are a critical indicator category for the crypto industry, as they capture retail engagement and narrative momentum. Since mid-2025, social activity across YouTube and X, the two most important platforms for crypto, has been on a clear downward trend per data from The Block, suggesting weakening attention . The deterioration in social engagement well ahead of the market peak in Q4 demonstrates the role of social metrics as leading indicators. As such, continued weakness in these indicators suggests limited upside momentum, while a reversal in social engagement would likely be an early signal of renewed market sentiment and a potential market rebound.(BloFin Research)