I have no interest in the project, nor have I participated in any cooperation with the project, let alone in any related discussion groups. As an outsider, talk about your own opinions. From the footage leaked today, it can be seen that this is the most fundamental conflict between the project team and the KOL. Whether the project team spends money, grants KOL round quotas, or gives tokens, the essence is to gain more attention through KOL's voice, and the essence of attention is to buy coins. However, this essence is implicit or explicit. On the public platform itself, there are KOLs who specialize in shouting orders and exporters who specialize in writing content. However, most project parties do not know how to distinguish them, so they blindly assume that all KOLs are capable of generating volume, shouting orders, selling coins, promoting, and being on the same boat. Projects that require a little attention to detail usually have phased divisions in their promotion. For example, when more exposure is needed in the early stages of the project, it is often the content exporter who writes the introduction to let the market know about the project and give them a general understanding of what it is for. This period is more based on brand exposure, which may not necessarily bring many people, but it can make many partners feel "familiar" in future promotional activities. Then, in the process of gaining attention, rewards or activities are often used. In this case, more users need to be introduced into the project's activities, and the stimulation of "rewards" can be used to gain user attention. This kind of reward may also be staking. If it is specifically for promoting TVL, the effect of community-based KOLs is significantly better than disorderly exposure on Twitter. During the listing stage, it is often necessary to have more topics, more interactions, better data, and more outstanding spokespersons. At this time, KOLs need to release more content to increase users' confidence, so that users have sufficient understanding and confidence in the token economy or operation team. After listing, it is indeed the focus, and it is normal to increase buying orders through KOL promotion. However, without doing the first few steps and close cooperation with KOLs or content creators, how many KOLs will directly shout orders regardless of face? Most KOLs also cherish Yumao and are not likely to shout orders directly without knowing the truth, because the ultimate backlash will definitely return to these shouting individuals. I often tell my friends around me that KOLs are at the bottom of the cryptocurrency field, they are all like leeks, ants, and at most, they are just the biggest ants. They do the dirtiest and most tiring work, often earning the least amount of money. Once there is a problem with the project team, the KOLs who have previously talked about the project will be brought out and scolded once. The scolding is still mild, and there have been cases of directly reporting to the police. The project team cuts the leeks, the market maker cooperates, and both sides split the money together. However, the KOLs who shout orders do not receive the money and have to bear the risk. Some people say that these KOLs have not been exposed, and even if they are reported and scolded, it is difficult to locate them. However, in reality, it is not like that. As long as there are traces online, being located is not complicated, especially for KOLs, traces are definitely indispensable. So most KOLs are not very good at shouting when they come up. This time, the project team is obviously overconfident in themselves, feeling that if they spend money to find KOLs, they will definitely help you shout orders seriously. Nowadays, users are not fools, whether they invest in research and analysis or advertising, and whether the project is popular or not. Users can distinguish whether they rely solely on KOLs to shout orders, unless they cooperate with market makers, it is almost impossible to take advantage of this kind of dividend. That's why I keep saying that good projects should be accompanied by content creators and KOLs for growth. It takes time to adapt and understand, rather than just spending money on an advertisement before going public and thinking it can bring in transaction volume. Encouragement together.