World's elites want to invest big in crypto and Binance is moving to help them
coindesk|Jan 07, 2026 16:34
Binance’s head of VIP and Institutional, Catherine Chen, talks about the conversations she has been having with ultra-wealthy investors and family offices.
What to know : Binance has recently expanded its mass affluent-focused Binance Wealth service with an ultra-high-net-worth (HNW) offering called Binance Prestige. It aims to provide a "high-touch" service that includes personalized guidance, customized custody solutions, and one-on-one conversations to inform a range of sophisticated trading strategies. The platform aims to onboard clients with assets valued at $10 million or more.(Coindesk)
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