[Nike Has Sold Its Digital Products Subsidiary RTFKT] According to Cryptopolitan, Nike reportedly sold its digital products subsidiary RTFKT in December 2025, further implementing its plan to "shut down" its NFT division by the end of January. The sportswear giant had announced last year that it would terminate its NFT business and other blockchain-based projects. In a brief statement, Nike confirmed that the sale of RTFKT took effect on December 16, and that the company and its community are "opening a new chapter," but did not disclose the buyer or terms of the sale. The statement added: "Nike will continue to invest in delivering innovative products and experiences in physical, digital, and virtual environments." This may suggest that, despite exiting certain NFT markets, the company still intends to expand its digital business.