I’ve never worked at an agency, but from my observation , it feels like things could be categorized even more specifically. In the era of self-media, everyone can become a content creator, but only a few KOLs can truly influence others' minds and decisions. Promotion goals can be multi-layered: It could be narrative-driven creators, like @tmel0211’s x402, @supermao’s Super Individual, @nake13’s vibe coding, @xingpt’s zec, @BroLeon’s BNB chain, or @thecryptoskanda’s Three Plate Theory. It could be PR-focused, aiming to boost brand awareness and credibility, such as @DeFiTeddy2020’s @BiteyeCN, @colinwu’s @wublockchain12, @tongtongbee’s @PANews, or established media like @TechFlowPost. It could also be through events, helping retail investors understand, use, promote, or even hold tokens, like the KOLFi platform @xhunt_ai. And then there’s another layer that only looks at the traffic of content creators, regardless of the source of the traffic. This group of buyers focuses on conversion cost-effectiveness. What do you all think?