[Doubao's Daily Active Users Surpass 100 Million, Becoming ByteDance's Lowest-Cost Viral Product] According to 36Kr, ByteDance's AI application 'Doubao' has surpassed 100 million daily active users (DAU), becoming another product in the 100-million-user club following Douyin and others. Insiders revealed that Doubao is the lowest-cost product in the company's history to reach 100 million DAU, primarily driven by user self-promotion and content-driven organic downloads. Doubao is also rapidly expanding across multiple scenarios, including AI+hardware and AI+consumer applications, and is set to participate in interactive collaborations for the CCTV Spring Festival Gala in 2026. Although its profitability path remains unclear, the commercialization of its large model MaaS has exceeded expectations, achieving a relatively high gross margin.