PANews|Dec 16, 2025 06:58
[Douyin: Prohibition on Non-Certified Accounts Posting Financial Professional Content]
According to a report by CLS, on December 16, Douyin released the 'Douyin Community Financial Industry Convention (Trial),' which specifies core governance standards such as account qualifications, content management, marketing behavior, as well as mechanisms for handling violations and accountability, to regulate the dissemination of financial-related content. The scope of the convention applies to all accounts posting financial-related content within the Douyin community, defining governance boundaries from the source. Regarding account qualifications, the convention encourages creators in the financial field to complete the platform's financial professional qualification certification and explicitly prohibits uncertified accounts from posting financial professional content or recommending related services.
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